Best for
- Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM p…
Source profileQuality 90/100
minhnv0807/ai-business-skills/skills/en/17-pricing-strategy-global/SKILL.md
17-pricing-strategy-global
Use when a price has to be set or changed — value-based pricing, anchoring, charm pricing, decoy tiers, good-better-best packaging, discount policy, and margin math, with currency psychology for US, EU, SEA, and LATAM plus dropshipping markup and BE-ROAS. Trigger on 'pricing strategy', 'how much should I charge', 'should I raise prices', 'price tiers', 'customers say it is too expensive', 'dropshipping markup'. Also use when the product is not selling and the user suspects price is the reason. N
- Source repository stars
- 553
- Declared platforms
- 0
- Static risk flags
- 0
- Last source update
- 2026-08-17
- Source checked
- 2026-08-25
Decision brief
What it does: where it fits
Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.
Not for
- Tasks that require unconfirmed production actions or broad system permissions.
- Environments where the pinned source and install steps cannot be inspected.
Compatibility matrix
Platform support, with evidence labels
| Platform | Status | Evidence | What to check |
|---|---|---|---|
| Codex | Not declared | No explicit evidence | Portability before use |
| Claude Code | Not declared | No explicit evidence | Portability before use |
| Cursor | Not declared | No explicit evidence | Portability before use |
| Gemini CLI | Not declared | No explicit evidence | Portability before use |
Installation
Inspect first. Install second.
The source command is displayed only when detected. A safe inspection prompt is always available so your agent can explain every action before execution.
Source-detected install commandSource
npx skills add https://github.com/minhnv0807/ai-business-skills --skill "skills/en/17-pricing-strategy-global"Safe inspection promptEditorial
Inspect the Agent Skill "17-pricing-strategy-global" from https://github.com/minhnv0807/ai-business-skills/blob/958bd43b03afbc5afc42dfdb3fb2c087b23309e4/skills/en/17-pricing-strategy-global/SKILL.md at commit 958bd43b03afbc5afc42dfdb3fb2c087b23309e4. List every install step, command, network request, credential, file read/write, external action, and rollback step. Explain whether it fits my task. Do not install or execute anything until I approve.
Workflow
What the source asks the agent to do
- 01
Workflow
Review the “Workflow” section in the pinned source before continuing.
Review and apply the “Workflow” source section. - 02
Step 0: Check global context
Check .agents/product-marketing-context-global.md: - Yes - Read product, customer, region. Do NOT re-ask. - No - Suggest running product-marketing-context-global first.
Yes - Read product, customer, region. Do NOT re-ask.No - Suggest running product-marketing-context-global first.Check .agents/product-marketing-context-global.md: - Yes - Read product, customer, region. Do NOT re-ask. - No - Suggest running product-marketing-context-global first. - 03
Step 1: Pick region variant
Ask: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"
Ask: "Which is your PRIMARY region: US, EU, SEA, or LATAM?" - 04
Step 2: Pricing models
Review the “Step 2: Pricing models” section in the pinned source before continuing.
Review and apply the “Step 2: Pricing models” source section. - 05
Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)
This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.
Ad spend is 40-60% of revenue (paid acquisition is your only growth channel)Returns/refunds: 5-10% lossPayment processing: 2-3% per transaction
Permission review
Static risk signals and limitations
No configured static risk pattern was detected
This is not proof of safety. Runtime behavior, indirect dependencies, and hidden external systems are outside the static scan.
Evidence record
Why each signal appears
EvidenceSourceComputedTestedEditorial
| Signal | Value | Evidence type | Meaning |
|---|---|---|---|
| Quality score | 90/100 | Computed | Documentation, specificity, maintenance, and trust rules |
| Repository stars | 553 | Source | Repository attention, not individual Skill quality |
| Compatibility | 0 platforms | Source | Declared in the catalog source record |
| Usage guide | automated source guide | Editorial | Generated or reviewed according to the visible evidence level |
Pinned source
Provenance and original SKILL.md
- Repository
- minhnv0807/ai-business-skills
- Skill path
- skills/en/17-pricing-strategy-global/SKILL.md
- Commit
- 958bd43b03afbc5afc42dfdb3fb2c087b23309e4
- License
- MIT
- Collected
- 2026-08-25
- Default branch
- master
View the original SKILL.md
Pricing Strategy (Global)
Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.
For newbies
Who is this skill for?
| Audience | Concrete example |
|---|---|
| Founder setting initial pricing | First product launch, no historical data |
| DTC brand optimizing pricing page | Already selling, want to lift conversion or margin |
| SaaS deciding tier structure | Free / Pro / Enterprise; monthly vs annual |
| Dropshipper calculating markup | Importing from supplier, selling DTC |
| Service business packaging offers | Coaching, consulting, agency retainers |
Who is this NOT for?
- Vietnam-only pricing -> Use
17-pricing-strategy(VN skill) — covers VND psychology - Already at scale with strong data team -> You probably have proprietary models; this skill gives you starting frameworks
30-second pre-read
This skill produces ONE pricing strategy file with 7 components: pricing model selection, price ladder design (3-5 tiers), charm/anchor/decoy mechanics, break-even analysis, competitor benchmarking, A/B test plan, and pricing page layout. Pick 1 of 4 region variants — the variant tunes currency formatting, decimal convention, charm pricing styles, and installment culture.
3 common errors
- Using US charm pricing in EU -> EU shoppers see
$9.99as "American" not "low" — feels foreign - Ignoring installment culture in LATAM -> "BRL 1,200 to MXN 8,000" pricing flops without "12x R$100" or "8 cuotas sin intereses"
- Underpricing dropship products -> 2x markup leaves no room for ad spend; need 3-5x minimum
Why do you need this skill?
Without pricing strategy:
- Charm formatting wrong for region -> "feels off" -> conversion drop
- No anchor -> middle tier doesn't feel like value -> wrong tier wins
- No installment option in LATAM -> abandoned cart 60%+
- Dropship markup too thin -> can't afford ads -> stalls
- No charm psychology in B2C -> leaving money on the table
Pick the right region defaults, apply proven frameworks, layer on dropshipping math when relevant.
Workflow
Step 0: Check global context file
|-- exists -> read product / customer / region info
|-- missing -> suggest user run product-marketing-context-global first
Step 1: Pick region variant (US / EU / SEA / LATAM)
Step 2: Choose pricing model (One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go)
Step 3: If dropshipping product -> apply markup math (this file, see below)
Step 4: Design price ladder (3-tier with charm + anchor + decoy)
Step 5: Calculate break-even
Step 6: Compare with 2-3 competitors
Step 7: Write pricing page copy + A/B test plan
Step 0: Check global context
Check .agents/product-marketing-context-global.md:
- Yes -> Read product, customer, region. Do NOT re-ask.
- No -> Suggest running
product-marketing-context-globalfirst.
Step 1: Pick region variant
Ask: "Which is your PRIMARY region: US, EU, SEA, or LATAM?"
Where do you primarily sell?
|-- US / Canada --> 01-us.md (USD, charm $9.99, monthly subs)
|-- EU / EEA / UK --> 02-eu.md (EUR, charm EUR 9,99, VAT-inclusive)
|-- Southeast Asia --> 03-sea.md (SGD/MYR/IDR/THB/PHP, discount-heavy)
|-- Latin America --> 04-latam.md (BRL/MXN/ARS, parcelado / cuotas common)
|-- Vietnam only --> Use `17-pricing-strategy` (VN skill)
Step 2: Pricing models
| Model | Best for | Examples |
|---|---|---|
| One-time | Physical products, courses | T-shirt, ebook, lifetime license |
| Subscription | Recurring value, software | SaaS, streaming, gym, supplement |
| Tiered | Differentiated buyers | SaaS Free/Pro/Enterprise |
| Bundle | Bigger AOV, perceived savings | Spa package, software bundle |
| Freemium | Large funnel, low conversion | Slack, Zoom, Notion |
| Pay-as-you-go | Variable usage | Cloud, API, AWS |
| Hybrid | Combination of models | Subscription + add-on usage credits |
Step 3: DROPSHIPPING MARKUP MATH (CRITICAL)
This section applies only if you're sourcing products from suppliers (AliExpress, Spocket, CJDropshipping, etc.) and reselling DTC.
The 3-5x markup rule
Dropshipping requires HIGH markup because:
- Ad spend is ~40-60% of revenue (paid acquisition is your only growth channel)
- Returns/refunds: 5-10% loss
- Payment processing: 2-3% per transaction
- Platform fees (Shopify): 1-2%
- Customs/duties (if cross-border): 5-15%
If your markup is only 2x cost, you have ZERO budget for ads. You need 3-5x minimum.
The math
Cost from supplier: USD 5.00
Shipping to customer: USD 3.00
Total cost: USD 8.00
Sale price: USD 29.99 (3.75x markup)
Revenue: USD 29.99
- Cost USD 8.00
- Payment processing USD 0.90 (3%)
- Platform fee USD 0.30 (1%)
= Gross profit USD 20.79
= Gross margin 69.3%
Of that USD 20.79 gross profit:
- Ad spend cap USD 14.55 (70% of profit)
- Operations USD 2.08 (10%)
- Net profit USD 4.16 (~14% net margin)
Break-Even ROAS (BE-ROAS) formula
BE-ROAS = 1 / (1 - cost/sale_price)
Example:
- Cost USD 8, sale USD 29.99
- cost/sale = 0.267
- BE-ROAS = 1 / (1 - 0.267) = 1 / 0.733 = 1.36x
Translation: Your ads must return AT LEAST USD 1.36 for every USD 1 spent
just to break even. Profitable target: 2.5x or higher.
Markup tiers by product price
| Product cost | Recommended markup | Sale price | BE-ROAS | Profit ROAS target |
|---|---|---|---|---|
| < USD 5 | 5-10x | USD 25-49.99 | 1.25x | 2.5x |
| USD 5-15 | 4-5x | USD 49-79 | 1.40x | 2.7x |
| USD 15-30 | 3-4x | USD 79-129 | 1.55x | 3.0x |
| USD 30-60 | 2.5-3x | USD 129-199 | 1.75x | 3.2x |
| USD 60+ | 2-2.5x | USD 199+ | 2.0x | 3.5x |
The dropshipping price ladder
Free shipping threshold: USD 50 (push AOV up)
Lead-in product: USD 19.99 (small impulse buy, charm)
Core product: USD 39.99 (target sale, charm)
Premium variant: USD 79.99 (anchor + upsell)
Bundle: USD 99.99 (3 products, "save 25%")
Step 4: Design price ladder (universal — non-dropship)
Standard 3-tier structure
Goi 1 - Basic / Starter: [low charm price] - 3-4 features - "Try free"
Goi 2 - Pro / Standard: [middle anchor] - 7-8 features - "Most popular" badge
Goi 3 - Premium / Enterprise: [high price] - All features - "Contact sales"
Charm pricing (apply per region — see variants)
- US:
$9.99$29$99 - EU:
EUR 9,99EUR 29EUR 99 - SEA:
S$9.90RM39Rp 99,000 - LATAM:
R$ 99MX$19912x R$ 33(parcelado)
Anchor effect
Goi Premium: USD 199 (anchor — rarely sold)
Goi Pro: USD 99 (target — 60-70% choose)
Goi Basic: USD 29 (entry — price-sensitive)
Decoy effect (3-option trap)
A. Digital only: USD 50 (poor value)
B. Physical only: USD 120 (decoy - close to C, less value)
C. Digital + Physical: USD 130 (target - "+USD 10 gets BOTH")
Add decoy B -> ~3x lift in choosing C vs. without decoy.
Step 5: Break-even analysis
Break-even units = Fixed costs / (Price per unit - Variable cost per unit)
Example:
- Fixed costs: USD 30,000/month
- Sale price: USD 99
- Variable cost: USD 39 (cost + shipping + processing)
- Contribution: USD 60
- Break-even: 500 units / month
Step 6: Competitor benchmarking
Compare with 2-3 direct competitors:
| Competitor | Their price | Their feature | Your price | Your feature |
|------------|-------------|--------------|------------|--------------|
| Comp A | USD 89 | [feature] | USD 99 | + extra |
| Comp B | USD 129 | [feature] | USD 99 | + extra |
| Comp C | USD 79 | [feature] | USD 99 | premium tier |
Pricing positioning vs. competitors
- Premium (+20% or more above): Justify with quality/result/brand
- Parity (within +/- 10%): Win with feature/service/UX differentiation
- Value (-15-25% below): Win with operational efficiency, not loss-leading
Step 7: Pricing page + A/B test plan
Pricing page must-haves
| Element | Why |
|---|---|
| 3 tiers (not 1, not 4+) | Easy comparison; 3 is the sweet spot |
| Highlight middle tier | Anchor + decoy effect |
| Monthly / Annual toggle | Annual locks in cash; -15-20% discount |
| Feature comparison table | Decision support |
| FAQ | Address pricing objections |
| Customer testimonial | Social proof |
| Trial / refund policy | Risk reduction |
| Visible price (B2C) | "Contact sales" kills B2C conversion |
A/B test priority
- Price level (e.g. USD 29 vs. USD 39 — biggest impact)
- Charm format (USD 29 vs. USD 29.99)
- Tier structure (2 vs. 3 tiers)
- Annual discount % (15% vs. 20% vs. 25%)
- CTA copy ("Start free" vs. "Try Pro free")
Run each test for 2 weeks minimum, 95% confidence.
Output template
# Pricing Strategy - [Brand]
Region variant: [US / EU / SEA / LATAM]
Currency: [USD / EUR / etc.]
Date: [YYYY-MM-DD]
## 1. Pricing model
[One-time / Subscription / Tiered / Bundle / Freemium / Pay-as-you-go]
## 2. Price ladder
| Tier | Price | Target buyer | Features | CTA |
|------|-------|--------------|----------|-----|
| Basic | X | Price-sensitive | [...] | "Try free" |
| Pro | Y | Target buyer | [...] | "Most popular" |
| Premium | Z | Anchor + premium | [...] | "Contact sales" |
## 3. Charm / anchor / decoy mechanics
- Charm: [region-appropriate format]
- Anchor: [premium tier explanation]
- Decoy: [if used]
## 4. Dropshipping markup (if applicable)
- Cost: USD X
- Sale: USD Y
- Markup: Nx
- BE-ROAS: 1.Xx
- Target ROAS: 2.Xx
## 5. Break-even
[Formula + monthly target]
## 6. Competitor positioning
[Premium / Parity / Value]
## 7. Pricing page layout
[3 tiers + comparison + FAQ + testimonial]
## 8. A/B test plan
[Test 1, Test 2, Test 3 with metrics]
Quality checklist
- Region variant chosen + currency formatted correctly
- 3 tiers (not 1, not 4+)
- Middle tier highlighted (anchor + decoy)
- Charm pricing applied per region convention
- If dropshipping: markup >= 3x cost, BE-ROAS calculated
- Break-even units / month documented
- 2-3 competitors compared
- Pricing page mockup or wireframe
- A/B test plan with success metric
- Installment / financing option for LATAM/SEA where relevant
Related skills
product-marketing-context-global— foundation16-marketing-psychology-global— anchoring, scarcity, framing29-dropshipping-mastery-global— for dropshipping deep-dive (when available)references/global-currency-pricing— deep currency reference
Global Skill 17 (Pricing Strategy) | Over Powers Agency | v1.0.0
Frequently asked questions
What to verify before installation and use
What does the 17-pricing-strategy-global source document cover?
Price is the most leveraged decision in marketing. A 1% price increase typically yields a 10%+ profit improvement (Bain). Currency psychology, decimal conventions, and installment culture differ HUGELY by region.
How do I install 17-pricing-strategy-global?
The source record exposes this install command: npx skills add https://github.com/minhnv0807/ai-business-skills --skill "skills/en/17-pricing-strategy-global". Inspect the command and pinned source before running it.
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