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affaan-m/ECC

brand-voice

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.

71CollectingWrites files
See how to use itView GitHub source
npx skills add https://github.com/affaan-m/ECC --skill "skills/brand-voice"
Automated source guideDocumentationStandard source

Source checked Jul 28, 2026·Refresh due Oct 26, 2026

Reorganized from the pinned upstream SKILL.md

Source-grounded documentation guide: brand-voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

npx skills add https://github.com/affaan-m/ECC --skill "skills/brand-voice"
Check the pinned source

The pinned source supports a structured brief, but not an expanded tutorial. Only detected inputs, outputs, and sections are shown.

487 source words · 9 usable sections

Best fit

  • Use when the user wants voice consistency without generic AI writing tropes.

Documentation outputs

  • Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.
  • Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Documentation workflow

Read brand-voice through these 4 source sections

Sections are extracted automatically from the pinned SKILL.md and link back to the source.

01

Collection Workflow

1. Gather 5 to 20 representative samples when available. 2. Prefer recent material over old material unless the user says the older writing is more canonical. 3. Separate "public launch voice" from "private working voice" if the source set clearly splits. 4. If live X access is…

SKILL.md · Collection Workflow
Gather 5 to 20 representative samples when available.Prefer recent material over old material unless the user says the older writing is more canonical.Separate "public launch voice" from "private working voice" if the source set clearly splits.
02

When to Activate

the user wants content or outreach in a specific voice

SKILL.md · When to Activate
the user wants content or outreach in a specific voicewriting for X, LinkedIn, email, launch posts, threads, or product updatesadapting a known author's tone across channels
03

Source Priority

Use the strongest real source set available, in this order:

SKILL.md · Source Priority
recent original X posts and threadsarticles, essays, memos, launch notes, or newslettersreal outbound emails or DMs that worked
04

What to Extract

rhythm and sentence length

SKILL.md · What to Extract
rhythm and sentence lengthcompression vs explanationcapitalization norms

Documentation checklist

Verify each item before delivery

The source section “Collection Workflow” has been checked.

The source section “When to Activate” has been checked.

The source section “Source Priority” has been checked.

The source section “What to Extract” has been checked.

Source output checked: Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.

Source output checked: Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Static permission evidence

Inspect the exact source lines that triggered a signal

These are source excerpts matched by deterministic rules, not findings of malicious behavior, safety, or actual execution.

medium · write-files

SKILL.md · L79

Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

The documentation asks the agent to create, modify, or delete local files.

Choose a different workflow

When another Skill is the better fit

brand-landingpage

Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, design, or build a landing page, homepage, or marketing page and has no established visual direction. Skip when they have a design mockup, need a dashboard or app UI, are working at component level, building a multi-page app, or restyling with known design tokens —

A separate implementation from wshobson/agents; compare its source, maintenance signals, and permission requirements.

Open source detail

sales-enablement

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. Fo

A separate implementation from coreyhaines31/marketingskills; compare its source, maintenance signals, and permission requirements.

Open source detail

brand-voice

Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, b

A separate implementation from MoizIbnYousaf/marketing-cli; compare its source, maintenance signals, and permission requirements.

Open source detail

FAQ

What does the brand-voice source document cover?

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

How do I install brand-voice?

The source record exposes this install command: npx skills add https://github.com/affaan-m/ECC --skill "skills/brand-voice". Inspect the command and pinned source before running it.

Which permission-related actions were detected?

Static rules flagged write-files in the source; the page lists the matching lines and excerpts.

Repository stars
234,327
Repository forks
35,711
Quality
71/100
Source repository last pushed

Quality breakdown

Based on traceable docs and repository signals; stars are not treated as quality.

71/100
Documentation22/30
Specificity13/25
Maintenance20/20
Trust signals16/25

Compare before choosing

Related Agent Skills and source variants

These links are selected from shared tasks, functions, stacks, platforms, and same-name variants. Compare the source owner, documentation, permissions, and maintenance signals.

brand-landingpage by wshobson

Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, design, or build a landing page, homepage, or marketing page and has no established visual direction. Skip when they have a design mockup, need a dashboard or app UI, are working at component level, building a multi-page app, or restyling with known design tokens —

sales-enablement by coreyhaines31

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. Fo

brand-voice by MoizIbnYousaf

Define or extract a consistent brand voice that other skills can use. Three modes: Extract (analyze existing content), Build (interview-based), Auto-Scrape (from URL). Use when copy sounds generic, when starting any new project, when voice feels inconsistent across channels, when onboarding a new brand, or when any skill needs voice-profile.md but it doesn't exist yet. This is always the first skill to run for a new project. Make sure to use this skill whenever the user mentions tone of voice, b

web-prototype by nexu-io

General-purpose desktop web prototype. Single self-contained HTML file built by copying the seed `assets/template.html` and pasting section layouts from `references/layouts.md`. Default for any landing / marketing / docs / SaaS page when no more specific skill matches.

web-prototype by nexu-io

General-purpose desktop web prototype. Single self-contained HTML file built by copying the seed `assets/template.html` and pasting section layouts from `references/layouts.md`. Default for any landing / marketing / docs / SaaS page when no more specific skill matches.

View original Skill.mdThis page is parsed directly from the repository SKILL.md without editorial rewriting. Collected: Jul 28, 2026 · about 3 min

Brand Voice

Build a durable voice profile from real source material, then use that profile everywhere instead of re-deriving style from scratch or defaulting to generic AI copy.

When to Activate

  • the user wants content or outreach in a specific voice
  • writing for X, LinkedIn, email, launch posts, threads, or product updates
  • adapting a known author's tone across channels
  • the existing content lane needs a reusable style system instead of one-off mimicry

Source Priority

Use the strongest real source set available, in this order:

  1. recent original X posts and threads
  2. articles, essays, memos, launch notes, or newsletters
  3. real outbound emails or DMs that worked
  4. product docs, changelogs, README framing, and site copy

Do not use generic platform exemplars as source material.

Collection Workflow

  1. Gather 5 to 20 representative samples when available.
  2. Prefer recent material over old material unless the user says the older writing is more canonical.
  3. Separate "public launch voice" from "private working voice" if the source set clearly splits.
  4. If live X access is available, use x-api to pull recent original posts before drafting.
  5. If site copy matters, include the current ECC landing page and repo/plugin framing.

What to Extract

  • rhythm and sentence length
  • compression vs explanation
  • capitalization norms
  • parenthetical use
  • question frequency and purpose
  • how sharply claims are made
  • how often numbers, mechanisms, or receipts show up
  • how transitions work
  • what the author never does

Output Contract

Produce a reusable VOICE PROFILE block that downstream skills can consume directly. Use the schema in references/voice-profile-schema.md.

Keep the profile structured and short enough to reuse in session context. The point is not literary criticism. The point is operational reuse.

Affaan / ECC Defaults

If the user wants Affaan / ECC voice and live sources are thin, start here unless newer source material overrides it:

  • direct, compressed, concrete
  • specifics, mechanisms, receipts, and numbers beat adjectives
  • parentheticals are for qualification, narrowing, or over-clarification
  • capitalization is conventional unless there is a real reason to break it
  • questions are rare and should not be used as bait
  • tone can be sharp, blunt, skeptical, or dry
  • transitions should feel earned, not smoothed over

Hard Bans

Delete and rewrite any of these:

  • fake curiosity hooks
  • "not X, just Y"
  • "no fluff"
  • forced lowercase
  • LinkedIn thought-leader cadence
  • bait questions
  • "Excited to share"
  • generic founder-journey filler
  • corny parentheticals

Persistence Rules

  • Reuse the latest confirmed VOICE PROFILE across related tasks in the same session.
  • If the user asks for a durable artifact, save the profile in the requested workspace location or memory surface.
  • Do not create repo-tracked files that store personal voice fingerprints unless the user explicitly asks for that.

Downstream Use

Use this skill before or inside:

  • content-engine
  • crosspost
  • lead-intelligence
  • article or launch writing
  • cold or warm outbound across X, LinkedIn, and email

If another skill already has a partial voice capture section, this skill is the canonical source of truth.

Source repo
affaan-m/ECC
Skill path
skills/brand-voice/SKILL.md
Commit SHA
4e973d3eaf92
Repository license
MIT
Data collected