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coreyhaines31/marketingskills/skills/paywalls/SKILL.md

paywalls

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade prompt," "in-app pricing," "free users won't upgrade," "trial to paid conversion," or "how do I get users to pay." Use this for any in-product moment where you're asking users

Source repository stars
42,015
Declared platforms
0
Static risk flags
0
Last source update
2026-07-27
Source checked
2026-07-28
DecisionCompatibilityInstallWorkflowPermissionsEvidenceSource

Decision brief

What it does—and where it fits

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

Best for

  • Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reached screen," "plan upgrade pro…

Not for

  • Dark Patterns
  • Conversion Killers

Compatibility matrix

Platform support, with evidence labels

PlatformStatusEvidenceWhat to check
CodexNot declaredNo explicit evidencePortability before use
Claude CodeNot declaredNo explicit evidencePortability before use
CursorNot declaredNo explicit evidencePortability before use
Gemini CLINot declaredNo explicit evidencePortability before use
Open the compatibility checker

Installation

Inspect first. Install second.

The source command is displayed only when detected. A safe inspection prompt is always available so your agent can explain every action before execution.

Source-detected install commandSource
npx skills add https://github.com/coreyhaines31/marketingskills --skill "skills/paywalls"
Safe inspection promptEditorial

Inspect the Agent Skill "paywalls" from https://github.com/coreyhaines31/marketingskills/blob/7868cb9251fad80a73d26e488a5ad5f6c4a9f335/skills/paywalls/SKILL.md at commit 7868cb9251fad80a73d26e488a5ad5f6c4a9f335. List every install step, command, network request, credential, file read/write, external action, and rollback step. Explain whether it fits my task. Do not install or execute anything until I approve.

Workflow

What the source asks the agent to do

  1. 01

    Initial Assessment

    Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already c…

    Upgrade Context - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?Product Model - What's free? What's behind paywall? What triggers prompts? Current conversion rate?User Journey - When does this appear? What have they experienced? What are they trying to do?
  2. 02

    Usage Limits

    When user hits a limit: - Clear indication of limit reached - Show what upgrading provides - Don't block abruptly

    Clear indication of limit reachedShow what upgrading providesDon't block abruptly
  3. 03

    Usage Limit Paywall

    Review the “Usage Limit Paywall” section in the pinned source before continuing.

    Review and apply the “Usage Limit Paywall” source section.
  4. 04

    Core Principles

    User should have experienced real value first

    User should have experienced real value firstUpgrade should feel like natural next stepTiming: After "aha moment," not before
  5. 05

    1. Value Before Ask

    User should have experienced real value first

    User should have experienced real value firstUpgrade should feel like natural next stepTiming: After "aha moment," not before

Permission review

Static risk signals and limitations

No configured static risk pattern was detected

This is not proof of safety. Runtime behavior, indirect dependencies, and hidden external systems are outside the static scan.

Evidence record

Why each signal appears

EvidenceSourceComputedTestedEditorial
SignalValueEvidence typeMeaning
Quality score86/100ComputedDocumentation, specificity, maintenance, and trust rules
Repository stars42,015SourceRepository attention, not individual Skill quality
Compatibility0 platformsSourceDeclared in the catalog source record
Usage guideautomated source guideEditorialGenerated or reviewed according to the visible evidence level

Pinned source

Provenance and original SKILL.md

Repository
coreyhaines31/marketingskills
Skill path
skills/paywalls/SKILL.md
Commit
7868cb9251fad80a73d26e488a5ad5f6c4a9f335
License
MIT
Collected
2026-07-28
Default branch
main
View the original SKILL.md

Paywall and Upgrade Screen CRO

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

  1. Upgrade Context - Freemium → Paid? Trial → Paid? Tier upgrade? Feature upsell? Usage limit?

  2. Product Model - What's free? What's behind paywall? What triggers prompts? Current conversion rate?

  3. User Journey - When does this appear? What have they experienced? What are they trying to do?

Core Principles

1. Value Before Ask

  • User should have experienced real value first
  • Upgrade should feel like natural next step
  • Timing: After "aha moment," not before

2. Show, Don't Just Tell

  • Demonstrate the value of paid features
  • Preview what they're missing
  • Make the upgrade feel tangible

3. Friction-Free Path

  • Easy to upgrade when ready
  • Don't make them hunt for pricing

4. Respect the No

  • Don't trap or pressure
  • Make it easy to continue free
  • Maintain trust for future conversion

Paywall Trigger Points

Feature Gates

When user clicks a paid-only feature:

  • Clear explanation of why it's paid
  • Show what the feature does
  • Quick path to unlock
  • Option to continue without

Usage Limits

When user hits a limit:

  • Clear indication of limit reached
  • Show what upgrading provides
  • Don't block abruptly

Trial Expiration

When trial is ending:

  • Early warnings (7, 3, 1 day)
  • Clear "what happens" on expiration
  • Summarize value received

Time-Based Prompts

After X days of free use:

  • Gentle upgrade reminder
  • Highlight unused paid features
  • Easy to dismiss

Paywall Screen Components

  1. Headline - Focus on what they get: "Unlock [Feature] to [Benefit]"

  2. Value Demonstration - Preview, before/after, "With Pro you could..."

  3. Feature Comparison - Highlight key differences, current plan marked

  4. Pricing - Clear, simple, annual vs. monthly options

  5. Social Proof - Customer quotes, "X teams use this"

  6. CTA - Specific and value-oriented: "Start Getting [Benefit]"

  7. Escape Hatch - Clear "Not now" or "Continue with Free"

Specific Paywall Types

Feature Lock Paywall

[Lock Icon]
This feature is available on Pro

[Feature preview/screenshot]

[Feature name] helps you [benefit]:
• [Capability]
• [Capability]

[Upgrade to Pro - $X/mo]
[Maybe Later]

Usage Limit Paywall

You've reached your free limit

[Progress bar at 100%]

Free: 3 projects | Pro: Unlimited

[Upgrade to Pro]  [Delete a project]

Trial Expiration Paywall

Your trial ends in 3 days

What you'll lose:
• [Feature used]
• [Data created]

What you've accomplished:
• Created X projects

[Continue with Pro]
[Remind me later]  [Downgrade]

Timing and Frequency

When to Show

  • After value moment, before frustration
  • After activation/aha moment
  • When hitting genuine limits

When NOT to Show

  • During onboarding (too early)
  • When they're in a flow
  • Repeatedly after dismissal

Frequency Rules

  • Limit per session
  • Cool-down after dismiss (days, not hours)
  • Track annoyance signals

Upgrade Flow Optimization

From Paywall to Payment

  • Minimize steps
  • Keep in-context if possible
  • Pre-fill known information

Post-Upgrade

  • Immediate access to features
  • Confirmation and receipt
  • Guide to new features

A/B Testing

What to Test

  • Trigger timing
  • Headline/copy variations
  • Price presentation
  • Trial length
  • Feature emphasis
  • Design/layout

Metrics to Track

  • Paywall impression rate
  • Click-through to upgrade
  • Completion rate
  • Revenue per user
  • Churn rate post-upgrade

For comprehensive experiment ideas: See references/experiments.md

Anti-Patterns to Avoid

Dark Patterns

  • Hiding the close button
  • Confusing plan selection
  • Guilt-trip copy

Conversion Killers

  • Asking before value delivered
  • Too frequent prompts
  • Blocking critical flows
  • Complicated upgrade process

Task-Specific Questions

  1. What's your current free → paid conversion rate?
  2. What triggers upgrade prompts today?
  3. What features are behind the paywall?
  4. What's your "aha moment" for users?
  5. What pricing model? (per seat, usage, flat)
  6. Mobile app, web app, or both?

Related Skills

  • churn-prevention: For cancel flows, save offers, and reducing churn post-upgrade
  • cro: For public pricing page optimization
  • onboarding: For driving to aha moment before upgrade
  • ab-testing: For testing paywall variations

Alternatives

Compare before choosing

Computed 10042,015

coreyhaines31/marketingskills

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Computed 1007

event4u-app/agent-config

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Use when the user says "review the design", "check the UI", or wants a comprehensive UI/UX review. Uses a 7-phase methodology covering interaction, responsiveness, accessibility, and more.

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Computed 987

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Use when writing, generating, or improving Pest tests for Laravel — clear intent, good coverage, maintainable structure, and alignment with project testing conventions.

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