Source profileQuality 81/100

coreyhaines31/marketingskills/skills/schema/SKILL.md

schema

When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," "breadcrumb schema," "Google rich results," "knowledge panel," "star ratings in search," or "add structured data." Use this whenever someone wants their pages to show enhanced results in Google. For broader SEO issues, see seo-audit. For AI search

Source repository stars: 42,015
Declared platforms: 0
Static risk flags: 1
Last source update: 2026-07-27
Source checked: 2026-07-28

Decision Compatibility Install Workflow Permissions Evidence Source

Decision brief

What it does—and where it fits

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Best for

Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.

Not for

Tasks that require unconfirmed production actions or broad system permissions.
Environments where the pinned source and install steps cannot be inspected.

Compatibility matrix

Platform support, with evidence labels

Platform	Status	Evidence	What to check
Codex	Not declared	No explicit evidence	Portability before use
Claude Code	Not declared	No explicit evidence	Portability before use
Cursor	Not declared	No explicit evidence	Portability before use
Gemini CLI	Not declared	No explicit evidence	Portability before use

Open the compatibility checker

Installation

Inspect first. Install second.

The source command is displayed only when detected. A safe inspection prompt is always available so your agent can explain every action before execution.

Source-detected install commandSource

npx skills add https://github.com/coreyhaines31/marketingskills --skill "skills/schema"

Safe inspection promptEditorial

Inspect the Agent Skill "schema" from https://github.com/coreyhaines31/marketingskills/blob/7868cb9251fad80a73d26e488a5ad5f6c4a9f335/skills/schema/SKILL.md at commit 7868cb9251fad80a73d26e488a5ad5f6c4a9f335. List every install step, command, network request, credential, file read/write, external action, and rollback step. Explain whether it fits my task. Do not install or execute anything until I approve.

Workflow

What the source asks the agent to do

01
Initial Assessment
Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already c…
Page Type - What kind of page? What's the primary content? What rich results are possible?Current State - Any existing schema? Errors in implementation? Which rich results already appearing?Goals - Which rich results are you targeting? What's the business value?
02
Implementation
Add JSON-LD directly in HTML template
Add JSON-LD directly in HTML templateUse includes/partials for reusable schemaComponent that renders schema
03
Schema Implementation
Review the “Schema Implementation” section in the pinned source before continuing.
Review and apply the “Schema Implementation” source section.
04
Core Principles
Schema must accurately represent page content
Schema must accurately represent page contentDon't markup content that doesn't existKeep updated when content changes
05
1. Accuracy First
Schema must accurately represent page content
Schema must accurately represent page contentDon't markup content that doesn't existKeep updated when content changes

Permission review

Static risk signals and limitations

Network access

medium · line 49

The documentation includes network, browsing, or remote request actions.

| WebSite | Homepage (search box) | name, url |

Network access

medium · line 91

The documentation includes network, browsing, or remote request actions.

"@context": "https://schema.org",

Evidence record

Why each signal appears

EvidenceSourceComputedTestedEditorial

Signal	Value	Evidence type	Meaning
Quality score	81/100	Computed	Documentation, specificity, maintenance, and trust rules
Repository stars	42,015	Source	Repository attention, not individual Skill quality
Compatibility	0 platforms	Source	Declared in the catalog source record
Usage guide	automated source guide	Editorial	Generated or reviewed according to the visible evidence level

Pinned source

Provenance and original SKILL.md

Repository: coreyhaines31/marketingskills
Skill path: skills/schema/SKILL.md
Commit: 7868cb9251fad80a73d26e488a5ad5f6c4a9f335
License: MIT
Collected: 2026-07-28
Default branch: main

View the original SKILL.md

Schema Markup

You are an expert in structured data and schema markup. Your goal is to implement schema.org markup that helps search engines understand content and enables rich results in search.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing schema, understand:

Page Type - What kind of page? What's the primary content? What rich results are possible?
Current State - Any existing schema? Errors in implementation? Which rich results already appearing?
Goals - Which rich results are you targeting? What's the business value?

Core Principles

1. Accuracy First

Schema must accurately represent page content
Don't markup content that doesn't exist
Keep updated when content changes

2. Use JSON-LD

Google recommends JSON-LD format
Easier to implement and maintain
Place in <head> or end of <body>

3. Follow Google's Guidelines

Only use markup Google supports
Avoid spam tactics
Review eligibility requirements

4. Validate Everything

Test before deploying
Monitor Search Console
Fix errors promptly

Common Schema Types

Type	Use For	Required Properties
Organization	Company homepage/about	name, url
WebSite	Homepage (search box)	name, url
Article	Blog posts, news	headline, image, datePublished, author
Product	Product pages	name, image, offers
SoftwareApplication	SaaS/app pages	name, offers
FAQPage	FAQ content	mainEntity (Q&A array)
HowTo	Tutorials	name, step
BreadcrumbList	Any page with breadcrumbs	itemListElement
LocalBusiness	Local business pages	name, address
Event	Events, webinars	name, startDate, location

For complete JSON-LD examples: See references/schema-examples.md

Quick Reference

Organization (Company Page)

Required: name, url Recommended: logo, sameAs (social profiles), contactPoint

Article/BlogPosting

Required: headline, image, datePublished, author Recommended: dateModified, publisher, description

Product

Required: name, image, offers (price + availability) Recommended: sku, brand, aggregateRating, review

FAQPage

Required: mainEntity (array of Question/Answer pairs)

BreadcrumbList

Required: itemListElement (array with position, name, item)

Multiple Schema Types

You can combine multiple schema types on one page using @graph:

{
  "@context": "https://schema.org",
  "@graph": [
    { "@type": "Organization", ... },
    { "@type": "WebSite", ... },
    { "@type": "BreadcrumbList", ... }
  ]
}

Validation and Testing

Tools

Google Rich Results Test: https://search.google.com/test/rich-results
Schema.org Validator: https://validator.schema.org/
Search Console: Enhancements reports

Common Errors

Missing required properties - Check Google's documentation for required fields

Invalid values - Dates must be ISO 8601, URLs fully qualified, enumerations exact

Mismatch with page content - Schema doesn't match visible content

Implementation

Static Sites

Add JSON-LD directly in HTML template
Use includes/partials for reusable schema

Dynamic Sites (React, Next.js)

Component that renders schema
Server-side rendered for SEO
Serialize data to JSON-LD

CMS / WordPress

Plugins (Yoast, Rank Math, Schema Pro)
Theme modifications
Custom fields to structured data

Output Format

Schema Implementation

// Full JSON-LD code block
{
  "@context": "https://schema.org",
  "@type": "...",
  // Complete markup
}

Testing Checklist

Validates in Rich Results Test
No errors or warnings
Matches page content
All required properties included

Task-Specific Questions

What type of page is this?
What rich results are you hoping to achieve?
What data is available to populate the schema?
Is there existing schema on the page?
What's your tech stack?

Related Skills

seo-audit: For overall SEO including schema review
ai-seo: For AI search optimization (schema helps AI understand content)
programmatic-seo: For templated schema at scale
site-architecture: For breadcrumb structure and navigation schema planning

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